The new Ghost has been a runaway success for Rolls-Royce, the (relatively) more accessible saloon more than doubling its sales figures and outselling the larger Phantom by order of magnitude. And as might beexpected, the BMW subsidiary has every intention of cashing in its success with a family of new models.
Much as it has with the Phantom, Rolls-Royce is reportedly planning on spinning the Ghost sedan into a full range, including a long-wheelbase version, a coupe and convertible. The stretched limousine is expected to come first, with about half a foot of extra length added between the B and C pillars for more rear-seat space. The coupe and convertible versions are expected to follow.
Reports also indicate that Rolls-Royce is planning a green push by implementing more environmentally-friendly drivetrain options, although it has not yet decided exactly what form they’ll take. With sister-brands BMW and Mini taking the pressure of carbon emissions regulations off its back, the Spirit of Ecstasy is more concerned with pinpointing just what its customers want, and delivering it in a finely-crafted, leather-lined burlwood box.
